Telecom Italia Cloud Transcoding

2a48830THE BACKGROUND

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Telecom Italia is the largest Italian telco.  It operates fixed voice data infrastructure and provides mobile network platforms. Moreover, the company is involved in various areas of digital services, including enriched communication, trusted digital life, business life, indoor life and mobile open life. Among them, digital entertainment is definitely one of the most important sectors of activity focused on by the company.

TIM Vision is the over-the-top (OTT) platform developed by Telecom Italia for the Internet delivery of thousands of media contents.

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CHALLENGE

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Telecom Italia delivers thousands of high quality media contents to viewers through the TIM Vision OTT portal.

Telecom Italia operators normally prepare media assets using the company content preparation infrastructure, but due to a peak of work, linked to the launch of their new web site and catalogue, they needed a fast and reliable solution for transcoding thousands of film hours to HEVC/H.265.

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SOLUTIONS

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Nowadays problems related to time and resource constraints can be handled using resources located in remote data centers, generally identified as “The Cloud”. Keeping this aspect in mind, once the challenge has been accepted and in total agreement with the customer, we decided to process all the necessary data in the AWS Cloud Infrastructure.

Peak of work and time constraints generally come with lack of staff who can handle the extra workload. So, Video Progetti, in addition to the cloud solution, provided also a qualified human resource team which organized the management and implementation of the entire project.

After a detailed media quality control, assets were qualified by our team and prepared for the ingestion. Media transfer from customer storage to AWS S3 Cloud Storage took place using a rugged Tera Byte HDD provided by AWS (i.e. AWS Snowball). Once in S3, media files were processed using Elemental Cloud. Transcoded essences came back to the customer on-premise storage using AWS Snowball again. The entire workflow was handled from Rome.

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RESULTS

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After only a few weeks of work Telecom Italia began receiving back the transcoded data so that at the end of the process they were nd ready for on-line publishing of the new web portal. A cost which would normally have been a capex investment thus became an opex expenditure which allowed the customer to find a quick and efficient solution to its workload peak. Video Progetti is always in touch with the most cutting-edge technologies and it is ready to help customers in finding the best solutions to their needs.

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