Toady the broadcast industry is facing the most epochal revolution that this market has ever met. The Internet Protocol (IP) is establishing itself as the main protocol for media transport. Contribution, distribution and inside facility A/V signal routing will soon be based on packet switching networks. The adoption of IP is a middle step that will facilitate the introduction of IT technologies for broadcast audio and video processing applications. Broadcast infrastructure may become modern data centres located on-premise or in the public cloud. IP and IT-centric processing should optimize the media production chain and open the doors to new business models. At Video Progetti we can help broadcasters, post production houses, network operators and any other media organization in the complex and challenging transition towards IP and IT-centric broadcast infrastructures.